about us

Established in 2005, fiveyellowducks is a market research consultancy that specialises in children, families and young people.

Founder Sam Clough has 15 years of qualitative research experience under her belt, including 9 years focusing specifically on kids, youth and family research.

After starting her career in research at Hauck Research International, Sam spent two years in South East Asia, working both client and agency side.

On returning, Sam came back to Hauck and went on to set up and successfully develop Redballoon, their dedicated child and youth division.

After leaving Hauck four years ago, Sam set up fiveyellowducks, which she has been running alongside being a mum to two little girls.

Sam is passionate about NPD, concept development and positioning/repositioning work in particular and has worked with some great brands including Dairylea , Fruity Smarties, Drench, Fisher Price, Polly Pocket, Disney, and Pepsico.